What would you do at work if you couldn’t get online? Many of us would probably suggest calling it a day and heading home.
Modern work life depends on online accounts and, of course, the logins and work passwords that come with them. However with this comes great responsibility. Do you choose convenience and use the same password everywhere? Or do you choose security by using unique passwords and take on the arduous task of logging into each one?
Luckily, Adrien’s here to offer some expert advice. Working in an agency that helps advertisers to better leverage their data, he knows the dilemma better than most of us. Here are his lessons to help you get in control and kick ass at managing business online too.
First of all, get those accounts in order
At my agency I work with an average of five to ten clients at any time, managing up to five accounts for each client. On top of that, I have all of my own work accounts to manage too, from email, to chat, to CRM. All that is just too much to keep track of manually – I’d go as far as to say impossible.
A completely secure repository of all of these accounts, that’s not confined to particular team members’ memory or laptops, is key to making sure the business has real control. We have everything saved in Dashlane so that all I have to remember is a single master password, leaving the app to do the rest for me.
For many people in our business, not only organizing your real accounts is important, but your alter egos too. Anyone who has ever had to test a website for anything from errors to a good user experience will know that this involves filling in a whole lot of forms, and creating even more accounts in order to do so. It’s lengthy enough to input your own details, but when you’re signing up for demos or making purchases under different accounts, this gets very complicated.
To keep this process in check, putting in some structure around ‘fake’, as well as real credentials is important. Create complete profiles of a defined set of personas once, and refer to these whenever you’re playing around on your sites. Again, all of these identities are set up in my Dashlane account, and I use auto-filling to complete forms in seconds.
Start collaborating efficiently with your colleagues
More often than not, several of my colleagues and I may be working on a client’s analytics at once, with just a single login for everyone to share. Just like any team, we had plenty of experience of constant chat and email to get passwords from specific people for specific accounts. It’s a minor request, but every little thing that stops you from just getting on with your job can build up to create a fragmented and frustrating day. We now share passwords securely via Dashlane so that everyone can access the ones they need to, knowing that these are always synced and up to date.
And above all, make sure that your business is actually secure
Make sure your passwords are unique. Choosing the same password for each of your online accounts is like using the same key to lock your home, car and office – if a criminal gains access to one, all of them are compromised. Also make those passwords long and complex, so it is impossible to guess, adding numbers, symbols and mixed-case letters too. If it’s not very original, it won’t be very safe!
Still be careful about who you share with. Protecting your online accounts – particularly those that touch your brand – isn’t just about passwords. You need to educate your team on how to use those accounts too and ensure they share responsibly. Make use of permissions wherever you can. But if something goes wrong, your first response should be to change the password to lock any wrongdoers out – malicious or accidental.