It is Super Bowl week. That means it is also Dashlane Bowl week; the week we find out which NFL playoff city has the best password security and gets to take home the much coveted Dashlane Cup. For those who haven’t been following the Dashlane playoffs here’s a quick rundown of where things stand.

In the Divisional Round Carolina, Green Bay, New England and Denver advanced by having a greater number of Dashlane generated passwords; and in the Conference Championships Green Bay and New England progressed to the Dashlane Bowl by having  lower average percentages of re-used passwords.

Dashlane Bowl Analysis

Our final matchup pits the people of the great state of Wisconsin against the snowed-in citizens of Boston. Our criteria to determine the champion is simple; higher average password strength.

We saved this criteria for the final game as it is arguably the most important factor in keeping your personal and financial information protected. Simply put, the stronger your password is, the harder it is to crack, or as our CEO Emmanuel Schalit explained to TIME Magazine:

“The only solution that can resist the type of attacks that hackers have been able to mount is to have really, really random passwords which are by definition impossible to remember,”

 On that note let’s see which team’s region has the stronger average password strength.


As much as it pains most of America, the Patriots squeezed out a narrow victory by .3 and took home the Cup! For the conspiracy theorists out there we can assure you of the integrity of our calculations and that no numbers were egregiously inflated.

So a big congratulations goes out to the city of Boston!

If it’s any solace to sports fans across America, when we ran the numbers on the actual Seattle-New England Super Bowl the Seahawks came out on top by a 1.5 margin.

seattle-new england

Although our predictions of the actual games has been a bit shaky the past few weeks we’re going to assume the Seattle defense is up to par and give the Seahawks a 27-21 win over the Partiots in the big game on Sunday.*

*This prediction is based on the assumption the Patriots will actually be following all league rules and regulations

Overall Analysis

For the sake of convenience and fun we decided to structure our analysis of NFL playoffs cities in a head-head format whereby a team would advance if it had a superior score in that category selected for analysis that week.

However, if we examine all of the data collectively we get a more accurate picture of how the various cities fared. The first table below shows the scores each city received for all three of the criteria we examined. The second table shows how they ranked in each category (1=best, 8=worst), as well as their overall aggregate rank.

2015 - 1

2015 - 2

In examining the average ranks of each team we found that the Patriots are actually tied with the Panthers for having the 2nd WORST overall rank. So how were they able to advance so far?

Well, much like their real-life division, the Patriots were the beneficiaries of generous matchups. In the first round of our playoffs they ranked second to last in terms of # of passwords generated with Dashlane. The only team ranked lower than them was the Ravens, the team they faced in that round.

To their credit, Boston had the lowest % of reused passwords which means they would have advanced to the final matchup regardless of their opposition. However, in the final game where we used average password strength as the criteria, the Patriots again ranked second to last, but yet again they were pitted against a team with a worse score than they had.

If we had used an aggregate scoring method then the Broncos and Seahawks would have been crowned co-champions as they both had the lowest average ranks of 3.3.


So that’s a wrap for the 2015 edition of our Password Bowl. Before the big game on Sunday use our new Password Changer to make sure your passwords for all of your favorite sites are secure!




Disclaimer: The study is based on anonymous aggregated data from random accounts of Dashlane users. The user data was completely anonymous and no Dashlane employee was able to view any individual account details. For more information on Dashlane’s privacy policy please click HERE.