Decision-makers need to be up-to-date on the latest cybersecurity risks.
Trade shows are an important part of almost every industry. These events provide crucial networking support for smaller businesses while exposing exhibitors to potential customers.
Most executives and small-to-midsize business (SMB) leaders attend their industry’s conferences and trade shows to identify the most pressing developments in their space and learn from partners and competitors alike.
Cybersecurity conferences offer the same kind of value, but with a much wider target audience. Small businesses, enterprises, non-profits, and government institutions are all at risk of cyberattack. Security conferences are not just for security professionals, however—they have much to offer business leaders in every industry.
Every Job Position is a Cybersecurity Position
Although cyberattacks on large-scale enterprises and major institutions regularly make headlines, the fact is that the majority of cyberattacks target SMBs. The only reason people don’t hear about them is that those businesses aren’t large, or well-known, enough.
But the data is there. Recent Dashlane research reveals half of all cyberattacks are directed at SMBs.
The fact is that small businesses represent low-hanging fruit for cybercriminals. Since small businesses generally do not invest much in cybersecurity, they make relatively easy targets for malicious hackers. In today’s security landscape, every job position is also a cybersecurity position.
Conferences Help Leaders Assess and Mitigate Security Risks
One of the primary jobs any leader has is assessing and mitigating business risk. Executives who see cybersecurity as a business risk are able to take clear, effective steps towards reducing the impact of cybercrime on their organizations—even without access to enterprise-level resources and talent.
Attending cybersecurity conferences such as February’s RSA Conference in San Francisco helps business leaders identify the best path forward in today’s security landscape. RSA, in particular, includes keynote addresses by some of the security industry’s most reputable names, talking about today’s most important security issues:
- Emerging Threats, with speakers from Netflix, Symantec, IBM, McAfee, and even the FBI.
- Cybersecurity Tips, Tools and Techniques for 2020, delivered by Ron Woerner, Director of Cybersecurity Studies at Bellevue University.
- Insider Threats—When Is It Too Late? Delivered by Jacqueline Atiles and Gregory Collins, two cybersecurity experts who work with the U.S. Department of State.
- Targeted Ransomware: A Potent Threat Begins to Proliferate, delivered by senior threat intelligence analysts Jon DiMaggio and principal editor Dick O’Brien of Symantec.
Put the RSA Conference on Your Calendar
Beyond these addresses and many more, the RSA Conference includes learning labs, cooperative learning exercises, briefings, keynotes, seminars, and panel discussions designed to bring SMB owners to the forefront of the war against cybercrime.
The Dashlane Business team will also be there to answer questions and provide demos of the password management system in action. All of the presentations and exhibits at RSA are designed to help SMB owners improve the stability and security of their processes and protect their customers from attack.