Pitch a Password Manager to Your Boss in 8 Easy Steps

So you want to get a password manager for your company, but your boss—or their boss—is hesitant. Here’s everything you need to know to get the buy-in necessary to implement Dashlane in your company 

1. Reveal the risk 

The first thing to do is show that poor password habits can put company data at risk, especially with more people working from home than ever before. Consider these proof points: 

  • 80% of hacking-related breaches are caused by weak, stolen, or reused passwords (Verizon, 2020) 
  • 70% of people reuse passwords across business and personal accounts (IBM, 2018) 

2. Hear them out

Key decision makers may have some hesitations about implementing a password manager like Dashlane—whether about cost, time, or adoption. Here are some thought starters for answering common concerns: 

  • “This is too expensive.”  
    The cost of implementing a password management solution is far less than what it would what it would cost the company to recover from a breach. In fact, 60% of SMBs go out of business within six months of a data breach. (National Cyber Security Alliance, 2012) 
  • “This is going to slow people down and get in the way of regular workflows.” 
    It’s true that setup can take some initial investment from employees. But password managers save people an average of 50 hours a year by typing in passwords and personal information (not to mention the time wasted resetting forgotten passwords).  
  • “Our company isn’t a target for a cyberattack.” 
    Many hacks are just attacks of opportunity. A hacker might find an employee’s Netflix password in a data dump on the dark web. If that employee reuses that password at work, suddenly the hacker has access to our emails or other systems. 

3. Highlight the benefits 

Address stakeholder concerns by focusing on the tangible benefits of getting your employees to use a password manager like Dashlane.  

  • Eliminating reused passwords 
  • Secure sharing of passwords 
  • Ensuring employees don’t leave with sensitive company information 
  • Cutting down on help tickets for lost passwords  

Want more info on the benefits of password managers? Check out our latest e-book.

4. Read real reviews

Stakeholders don’t just have to take your word for it. Learn what other customers have to say about how Dashlane has helped them secure their businesses. For example, see how KHM Travel was able to solve their unsecure password sharing problem. Learn more.

Already have buy-in from your boss?  Start your free 30-day trial of Dashlane for businesses

5. Present your rollout plan

You’re halfway there. Next up? Showing the steps you’ll take after you purchase a Dashlane plan:  

  • Technical deployment 
  • Employee trainings 
  • Continuous check-ins to assure adoption 

6. Show how a password manager can integrate with existing efforts

If you’re currently using single sign-on, a password manager is even easier to integrate into your existing IT security systems. Read more.

7. Conduct a test run

Dashlane offers a free 30-day trial for up to 500 employees. Get your stakeholders on Dashlane so they can test it out and provide feedback. 

8. Make an immediate impact

During the trial period, as employees create accounts and start saving logins, you can start measuring company password health.  

From there, you can identify employees with bad password habits and take action.  

At the end of your trial, you can see how you’ve improved password security over time in your reporting dashboard. Dashlane is the only password manager with historical reporting of this kind. 

Read our full guide on building a case for a password manager to find out more about setting your company up with total password protection—and zero business disruption. 

    Dashlane

    Dashlane gives everyone who uses the internet a simple way to live savvier online. Generate strong, randomized passwords for every account, and autofill logins, personal info, and payment details instantly—without compromising your data security. Dashlane works across devices on every major operating system and browser, making the internet safer and easier to navigate at home, at work, and on the go.

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