‘Tis that glorious time of year we call the NFL playoffs. Santa Claus is back at the North Pole, you’ve already forgotten the resolution you made last week, but win-or-go-home football is back!

Last year Denver barely edged out Seattle in our inaugural Password Bowl I, and we also correctly predicted a Seattle victory over Denver in the actual Super Bowl.

This year we’re examining the password security of the 8 cities chasing a Super Bowl title. The cities will compete head-to-head on various password security criteria, and the respective NFC and AFC champions will face-off in Password Bowl II. The winner will receive the coveted Dashlane Cup.

head to head IITEAMS

Our analysts used the metro area every team is based in for data purposes with one exception; the Packers. Because Green Bay is so much smaller than the other markets we chose to use the entire state of Wisconsin (which still has one million fewer people than the Dallas metro area) in order to get a larger sample size. Our sincerest apologies if this methodology, which assumes everyone in Wisconsin is a Packers fan, upsets any Bears supporters in Kenosha.


We will examine a different element of password security for each round of the playoffs. Here is how the teams will be compared in each round:

DIVISIONAL ROUND – Greater number of Dashlane generated passwordsThe team whose users generate more passwords with Dashlane’s secure password generator advance.

CONFERENCE CHAMPIONSHIP – Lower percentage of re-used passwords. The team whose users have a lower average of passwords that are used for multiple accounts advance.

PASSWORD BOWL – Higher average password strengthThe team whose users’ password average are stronger and more secure are crowned Password Bowl II Champions. 


First up is the Divisional Round where intriguing on-the-field storylines, such as Romo vs. Rodgers and Manning vs. Colts, are surpassed by edge-of-your-seat password data. The cities with larger average number of generated passwords per user will advance to our Conference Championships.

Each time you need to create a password it should be complex, including mixed-case letters, numbers, and symbols. The password should also be site-specific; re-using the same password for multiple sites and/or using simple passwords is an unsafe practice that leaves your personal and financial data at risk.

So which cities had the best practices? Let’s look at the data!

generated paswords chart

We can see the Panthers easily defeated the Seahawks as users in Charlotte generated 9 more passwords on average than users in Seattle did. The Dallas-Green Bay and New England-Baltimore matchups were slightly closer, but the Packers and Patriots came out on top by generating 4.2 more passwords on average than their counterparts did.

Our biggest blowout of the Divisional Round was the Broncos knocking out Colts by a resounding 11.4 margin, despite the fact that users in Indianapolis generated more passwords than four other cities.

The NFC cities (Seattle, Charlotte, Green Bay and Dallas) generated more passwords on average (25.35) than the AFC cities did (Boston, Baltimore, Denver and Indianapolis). The data show that the cities west of the Mississippi River generated 26.48 passwords on average, whereas those east of the river only generated 20.88.

Another interesting find is that the four smallest cities (Indianapolis, Charlotte, Denver and Baltimore) averaged 25.78 passwords generated, whereas the three largest (Dallas, Boston and Seattle) only averaged 20.07.

generated passwords chart population

Here’s where the bracket stands after the Divisional Round:


In the NFC Championship game we have Green Bay squaring off against Carolina, and in the AFC showdown we have New England battling Denver.

How about some predictions for the actual games…

A poll of the Dashlane staff in New York found our team leaning towards the favorites:

Seattle 72% – Carolina 28%

Green Bay 56% – Dallas 44%

New England 67% – Baltimore 33%

Denver 94% – Indianapolis 6%

We obviously have quite a few Manning believers in the office given the confidence in a Broncos victory. The Seahawks and Patriots also received strong majorities, whereas the office was rather split on the Green Bay-Dallas game. As for some detailed analysis, your generous author has the game-by-game breakdowns you can take to the bank:

Seattle 14 – Carolina 17

Seattle at home should be too much for an overachieving, but under-talented Panthers team. With that said, Carolina has played Seattle tough for several years and they have a ground game that can neutralize the vicious Seahawks’ defense. Expect an upset.

Green Bay 27 – Dallas 34

Green Bay is undefeated at home. Dallas is undefeated on the road. The 1-2 ranked quarterbacks face-off. In a game of evens it’s going to come down to the running game and turnovers, both of which favor the Cowboys. Note: I am a lifelong Cowboys fan and am definitely sipping the blue star Kool-Aid. 

New England 27– Baltimore 21

In theory New England should win this one rather easily given their superior talent and depth. However, Baltimore is well-coached and has a proven Super Bowl winning quarterback. I’m going with the Patriots, but wouldn’t be shocked if the Ravens pulled off the upset.

Denver 28 – Indianapolis 17

If Peyton Manning is healthy Denver wins easily. If he’s not, then this is anyone’s game.


We’d love to hear your thoughts about our findings and/or predictions. Surprised that a certain city, region or conference fared better than another? Are Dashlane users generating more or fewer passwords than you would expect? Who do you have winning the real Super Bowl?

Leave us your thoughts in the comments section and follow the Dashlane blog RSS and Twitter feeds for updates next week when Part II of our series breaks down the Conference Championship and re-used passwords.

That’s all for the Divisional Round. As the late Stuart Scott would say… booyah!


Disclaimer: The study is based on anonymous aggregated data from random accounts of Dashlane users. The user data was completely anonymous and no Dashlane employee was able to view any individual account details. For more information on Dashlane’s privacy policy please click HERE.

Metropolitan population was retrieved from US Census Bureau current data estimates: http://www.census.gov/popest/data/metro/totals/2013/