With iOS 13, Apple is the latest tech giant to take proactive steps toward protecting users, both within native features and in third-party apps.

In addition to Apple’s usual system improvements, the new iOS 13 will also introduce several updates that put users’ privacy at the forefront. These include:

  • New controls that allow apps to only access your location once
  • Added transparency around how apps are tracking your data
  • Inability for apps to run voice over internet protocol (VOiP) in the background when the app is not actively in use
  • A “Sign in with Apple” feature that, unlike other social sign on options, will not track or share user activity or data

Critics might point out that these user protections could (and should) have been considered from the very beginning. Not to mention that Apple has run into its own vulnerabilities when it comes to users’ data. It’s only in the last few years that consumers have started to understand and acknowledge the implications of data privacy—a topic Dashlane has been working to educate on since our founding—and begun to hold tech giants accountable. So, while all these updates might only amount to a small step in a long journey, it’s still a step in the right direction by Apple. The more Apple advances its own technology, the better Dashlane can integrate with that technology to protect all our iOS users.  

Apple is not the only tech giant to start emphasizing and advocating for the importance of users’ privacy. Earlier this year, Uber sent out an email campaign emphasizing how users’ phone numbers are always private and protected in its app. And one of the earliest proponents in Big Tech, Microsoft’s president Brad Smith, has been very outspoken about the need for data regulation and protection. Each data leak and tech scandal has made consumers more aware of the need for companies that look out for them—and this awareness has put pressure on companies to stand behind their claims with actual action. After all, people want privacy, not surveillance; they want protection, not exploitation.

When Dashlane was founded almost ten years ago, we knew our approach to business, specifically user data, was different—even radical. We weren’t going to profit from any of our users’ data, whether they were Free or Premium users. We were going to protect their info and keep it in their hands, where it has always belonged. That sentiment has been core to our identity ever since. We’re happy to see some of the tech giants, like Apple, begin to show their commitment to user privacy through action and not just words.  

Read more about Dashlane’s business and where we’re headed here.